Supply Chain Management: Application in Agriculture Marketing

Demand Chain Management – Integrating Marketing and Supply Chain Management

This paper endorses demand chain management as a new business model aimed at creating value in today’s marketplace, and combining the strengths of marketing and supply chain competencies. Demand chain design is based on a thorough market understanding and has to be managed in such a way as to effectively meet differing customer needs. Based on a literature review as well as the findings from a ...

Fundamentals of Supply Chain Management Fundamentals of Supply Chain Management Fundamentals of Supply Chain Management

IT and the Environment: An Application in Supply Chain Management

The development of new and improved Information Technology (IT) methods for Supply Chain Management is important. Existing methods suffer from several shortcomings, especially the ability to deal with a mixture of quantitative and qualitative data. This study aims to apply decision support techniques to the area of Supply Chain Management in order to address some of the shortcomings. The method...

Application Of Evolutionary Algorithm In Supply Chain Management

One important aspect of supply chain management is the maintenance of an efficient and costeffective system for the distribution of goods or products to retailing outlets. Nowadays, it is almost inevitable that an efficient distribution network can only be achieved with the support of computer based optimization software. We show in this paper how an evolutionary algorithm (EA) can play an effe...

Ontology and Its Application in Supply Chain Information Management

Since ontology was put forward by Neches and Fikes in 1991, the research on ontology is becoming increasingly matured after more than 10 years development. Although usages on concepts and terms related with ontology do not keep completely identical, the agreement of actual use has emerged. Most researches are concentrated on theoretic in current ontology research, while practical application of...